DeKalb Medical Center was looking to brand the retail stores within their hospital. They already had the names, they just needed the brand identities to go with them. Since the hospital logo is 4 interlocking D’s and 4 out of the 5 shops were named after flowers, I was inspired by petals. With such traditional names, I chose to juxtapose it with a more modern icon and wordmark while still keeping DeKalb Medical’s logotype when necessary.

CREATIVE ROLE:

Concepting

Art Direction

Design